John Bogdanski

Hear my #seo strategy advice, reasons why not to over optimize your SEO efforts...read more detailed info here: https://lnkd.in/ekgeQfCC

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LinkedIn is introducing several new tools for users who run newsletters on its network. Discover more: https://bit.ly/4d6QfJs #linkedinnews #newslettertools #linkedinupdates #digitalmarketing #contentcreation #socialmediamarketing #linkedinfeatures #marketingtrends #contentstrategy #networkingtools

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We’re on SEO Ranking Factor 10 – Voice Search. We’ll cover the importance of voice search and how to optimize your site for voice search https://ed.gr/d175j

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B2B and B2C marketing have different target audiences, purchase processes, messaging, content, relationships, and channels. Understanding these differences is crucial for crafting effective marketing strategies tailored to each audience. Read more here: https://lnkd.in/emsd_fVD. #B2BMarketing #B2CMarketing #MarketingStrategy #MarketingTips

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If you're not deep into SEO or algorithms, this article might feel a bit technical. However, the main takeaways are clear and easy for any marketer to understand: Diversify traffic sources Build brand and domain awareness Understand search intent Optimize your titles and descriptions to improve CT Evaluate hidden content Remove underperforming pages Enhance page structure Maximize engagement Expand existing content rather than constantly creating new one Align your headings with the content they introduce Utilize web analytics Target less competitive keywords Cultivate quality backlinks Pay attention to the context surrounding links Consider author expertise Create exclusive, helpful, comprehensive and well-structured content https://lnkd.in/gYvVw9EF @mariofischer #mariofischer #searchengineland #sel

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Have you tried running LinkedIn searches on Google or other search engines? They’re called LinkedIn X-ray searches and are super powerful, especially if you’re savvy with Boolean operators (nerd alert). #linkedintips #linkedinmarketing #digitalmarketing

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I cover more about the HCU(X) in my SMX presentation today. An important point here is, "if our systems believe they've improved". Not all will recover. Not all should recover IMO. But if you have improved enough, you could see recovery, or partial recovery, with the next core update. As of now, none have bounced back really -> Google: You Can Recover From Helpful Content Damage With Next Core Update #google #seo

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Are you still focusing on individual keywords? It's time to level up! 💡 Content topic clusters are the secret weapon for dominating search results. Here's why they're game-changers: ✅ Boost SEO performance ✅ Enhance user experience ✅ Streamline content creation ✅ Improve keyword research Learn how to create powerful content clusters in our latest blog post. Discover the strategy that's revolutionizing content marketing! https://lnkd.in/dTN3-7sH #contenttopic #contentclusters #pillarcontent #contentmarketing #SEO #contentwritingcompany

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Learn the 5 steps to automating your client list growth through your website. https://lnkd.in/gQia6v7 This 5-Step FRESH funnel strategy to growing your client list starts with a foundation of a functional website, gives visitors a reason to opt into your email newsletter (this ebook will explain why email is the most effective tool you have), automates emails for them, creates credibility and search-ability, then implements the "Hello Again" email and social media strategy.

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Claritas And Maru/Matchbox: Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales * Advertising creates memories, and memories generate sales. Clicks don’t generate sales. * A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%. Among heavy AM/FM radio listeners, unaided awareness soared +16%. * Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases. * A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before they’re needed.” The greater the awareness, the greater the purchase conversion rate. A strong brand makes performance marketing work harder. The link below has an executive summary, slides, and an explainer video.

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Most conference keynotes, "helpful shortcuts to solve SEO," life advice is in the spirit of the image you see below... They all gloss over the key, often painful, details. I use this image often as slide one in my conference keynote, and I say: "My hope today is to fill the gap between image one and image two - to actually tell you the painful, ignored, hidden, detail that it takes to get to that final beautiful owl!" I encourage you to consider that. If the "get rich quick" scheme was that quick and easy... Everyone would be rich in this world. Don't fall for "get rich quick." #lifeadvice

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Traits That Make B2B SEO Unique https://lnkd.in/eRxc-PtA . #b2bseo #b2bmarketing #brickmarketing #nickstamoulis

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External links that refer to your website proves authority and are critical in order to rank higher on google search result (or Bing search result). It can significantly reduce the cost of customer acquisition. For those of you that want to know more about this strategy and are the DYI types, here is a good read. #digitalmarketing #marketing #seo

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Did you know that "82% of Federal decision-makers rated search engines as their top-rated sources for research"? (Market Connections) This stat underscores how important SEO is for boosting your website's visibility! SEO isn't just a trendy term—it's essential for getting your site to appear prominently in search results. However, if done incorrectly, it could harm your rankings or even lead to your site being penalized by search engines. Here's what you need to focus on for effective SEO: Technical SEO: Ensures your website's structure meets Google’s standards, including the latest Core Web Vitals. On-page SEO: Optimizes elements like titles, URLs, headings (H tags), and meta descriptions to help search engines understand your content's relevance. New Content: Regularly updating your site with valuable, keyword-optimized content keeps it relevant and engaging. Backlinks: Building links from reputable sites boosts your site’s authority and credibility. Mastering SEO requires a blend of creativity and strategy, along with staying updated on search engine trends. Find out more about optimizing SEO for your government contracting business by clicking the link to discover more about our Marketing Message Strategy Workshop! https://lnkd.in/eYxqjWqH #workshop #MarketingMessagingStrategyWorkshop #SEO #Backlinks #Visibility

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Did you know? The Content Marketing Institute (CMI) shares that 65% of B2B marketers struggle to find content partners with relevant topical expertise. Read more 👉 https://lttr.ai/ASqiD #Blogging #ContentMarketing

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Google ads are a black hole...they will happily spend your money On a prospect call last week, a business owner was complaining about Google Ads 😳 They spent a bunch of money and got no leads ...Sound familiar 😬 Google search ads are PPC (pay per click) People click to your website or to contact you...thats what you are charged for If your landing page or website is not set up to convert leads, you are WASTING money How do you setup your website for conversions? 1 - contact form above the first scroll 2 - click to call button above the first scroll on mobile 3 - chat widget to answer questions

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